We live in the era of technology. Libraries take advantage of online social networks to help them connect with their patrons and connect with authors and other collaborators to put on library events.
A study from 2013 predicted this important role of online social networks, and found that “The tremendous popularity of social networking sites such as Facebook, Flickrs, Myspace, Nickdl, and so forth present libraries with unique opportunities for reaching students” (Tella et. al, 275).
Libraries use social media to promote their resources and events. We are facing a difficult health crisis which has closed libraries. Luckily, librarians are able to continue offering their support and library resources online by using social media to continue with their programs. One example is Youtube, where librarians now offer their story time and book clubs. Libraries use these to keep some of their programming events that have been cancelled due to the recent stay at home order. Childrens and teen librarians also use platforms like Pinterest and blogging sites to enrich their programming, and use these to find crafts that keep young readers engaged.
Other platforms such as Facebook and Instagram allow for live video streaming that can be used to show concerts and performances that can no longer be held in person. “Libraries can respond quickly to community needs,” (Koerber, 17). Facebook Live video is an excellent tool where librarians can use with little preparation, making them more “improvisational” (17) than anything. for books review, give tours on the special collection and share pictures. It is interactive too. Patrons can comment about books, and give recommendations on the best ones and librarians can respond quickly to their questions.
Before the rise of online social networks, libraries were already a place of networking, and they still are. Libraries also offer a physical space for patrons to network. My public library, the Escondido Public Library, hosted a career fair where library patrons could network with employers and get help with their resumes. Additionally, library programs can help provide a place to network too, as book clubs and other programs allow people to meet and network in person.
Videos that are posted live, such as the children’s storytime hosted by the Escondido Public Library, are shared on the library’s Youtube page too.
Works Cited
Koerber, Jennifer. “Facebook Live from the Library.” Library Journal, vol. 142, no. 8, May 2017, pp. 17–19. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=122836973&site=ehost-live&scope=site.
Tella, Adeyinka, et al. “Use of Social Networking Sites by Academic Librarians in Six Selected States of Nigeria.” New Review of Academic Librarianship, vol. 19, no. 3, Sept. 2013, pp. 274–290. EBSCOhost, doi:10.1080/13614533.2013.809289.
This topic has become quite relevant in this time of isolation and closures! Libraries virtually continue in their role as community resources.
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